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TDGA Just Saved Us a Bundle. I'm refering to your article about Rate Allocation Procedures for Orders That Include "Bonus" Spots. You folks are Great!       (Please Withold My Name & Station)

Dear Anonymous: My first inclination was to blush and say "Thank You." Oh, how I wish Bonus Spots just never happened, but in this instance if you're a Commercial Radio or TV Station, you're right about the money to be saved during the "Political Windows" periods before Primaries, Caucuses and the General Elections, especially in 2018 when it should be Orders-Galore from political candidates and even greater numbers of PACS or non-candidate supporters. Learn the "joys" of Package Billing, Rate Allocation Forms to add to the Time Orders and stop giving away the "store."  Remember-- What You gave away for regular Advertisers in the form of bonus-spots "WILL" come back to haunt you when political candudates start "shopping for the best LUC-LUR's." Especially if the Time Order Says "X" Spots at $0.00 (or (no charge).



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