Interestingly enough, the question of Interest Charges came up 3 times in the past few weeks from Members on both the Radio & TV Side of the aisle. In e-mail, at the KBA/TDGA Workshops and again at the WideOrbit Users Conference. Service Charges (or Interest on unpaiod delinquent balances) is one of those items that has no set standard. Some swear by it; other swear at it- but if it helps advertisers take a look at advertising obligations as seriously as the other overhead of running a business- it's something with a definite place in today's broadcast community. TDGA Members get to look at the pros, cons and "hows" and "whys" in this Q&A Report. Click on the headline aqbove to access the varying points of view.

  The Top Ten TV Shows (Weekly & Season To Date)  Ratings-   Broadcast Network Primetime, Data for June 23rd - 29th. This information provided by Nielsen Media Research as a courtesy to TDGA Members.© 2008 Nielsen Media Research, Inc. All Rights Reserved.  Click on the Headline above for the top Network TV Shows this past week.

In an email to TDGA Members, our inquirer said: "I'm looking for some guidance on how to develop a basic game plan that has Traffic, Creative and NTR Sales efforts all on the same page. My main goal is to avoid the traps or pitfalls as we begin our head-long plunge into this Radio & TV Spin-off. Anything you can share would be much appreciated from specifics to generalities. Something tells me I'm not the only one that could benefit from your valued input on this question.“ TDGA Members can access this excellent Overview to several aspects of the new broadcasting in which Traffic will play such a significant role.