Happy 4th of July
From The Men & Women Of TDGA – The Traffic Director’s Guild of America, Helping Schedule The World’s Best Radio & Television Stations Right Through The Holiday Weekend!
What's New For July? - Click on the What's New (above) to access the TDGA Find-It-Fast Index, the easy, fast way to go directly to the categories of your choice.on the website designed for Traffic, Continuity, Office personnel and Business Departments of Radio & TV Stations across our country and around the world, Click on the "What's New" hyperlink (above) for our Members-Find-It-Fast-Index-Guide
(July 4, 2008 – Toronto ON) – The Globe and Mail.com is reporting today that Clear Channel Communications Inc., which shortened its commercial breaks in 2004 in a bid to raise ad rates and lure audiences back from the Internet, iPods and satellite radio, the idea was dubbed Less is More. As in, fewer ads sold to a bigger audience at a higher price equals more commercial revenue. TDGA Members can read more by clicking on the headline above this article.
(Washington DC – July 3, 2008) - The FCC and the Environmental Protection Agency are taking steps to provide information to consumers about the upcoming digital television transition. A two-page fact sheet developed by the two agencies, available at www.fcc.gov/cgb/consumerfacts/dtvrecycle.html, emphasizes that no one will have to replace an analog set and outlines opportunities for recycling for those who want to replace their sets. The fact sheet claimt itself to be another example of how the FCC is working with other federal, state, local and tribal agencies to minimize the potential burden the digital transition could impose on consumers. It also informs consumers about the presumed benefits of the transition.TDGA Members can read more by clocking on the headline above.
