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Business Briefs

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From The Corner of Advertiser & Agency - TDGA Executive Summaries for February, 2012 - Providing Traffic, Continuity and Sales with an inside look at developments from the Agency shops; or via Advertisers. It's a quick read of what's happening and who's involved in the latest advertising news.
  • Kraft taps Saatchi for "fresh perspective" on beverages
  • Coke runs Black History Month contest for teens
  • Foursquare deal is a small slice of Pizza Hut's marketing-
  • Microsoft ad campaign taps into fears over Google changes
  • GM Opts Out Of Second Quarter Upfront Buys
  • Orthodontists tell adults it's never too late for braces  
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Business Brief Headlines For February, 2012 - An Executive Digest of Broadcast Industry Happenings - Updated Every Business Day
  • Beasley reports Q4 topline revenue off nearly 7%, due to political and national
  • KUHT In Houston Lays Off 12 Staffers
  • Value of TV Firms Down A Third Since 2010
  • The FCC's new "Call Signs" list is out
  • Phil Boyce joins Salem as VP, Director of Spoken Word Format stations
  • Astral Radio Launches On-Demand Digital Music Service
  • Facebook files for IPO
  • Gulf-California Acquires Desert Television's KESQ Palm Springs
  • Scripps Networks Interactive acquires RealGravity Inc

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