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From The Corner of Advertiser & Agency - TDGA Executive Summaries for July, 2012 - Providing Traffic, Continuity and Sales with an inside look at developments from the Agency shops; or via Advertisers. It's a quick read of what's happening and who's involved in the latest advertising news.

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06/29/12 - Health care marketers brace for change after Supreme Court ruling - Insurance companies and health care providers will likely respond to the Affordable Care Act passing Supreme Court muster by advertising heavily, writes Alexandra Bruell. Though some consultants in the sectors say their companies are behind and need to catch up, others say it's still too early to measure the act's impact on their core business. Insurers might focus on using Big Data to find new customers and seal loyalty with other efforts, while hospitals bracing for a new influx of patients may user marketing to set expectations, analysts say. Advertising Age (tiered subscription model) (6/28)

06/28/12 - USDA and Ad Council partner to promote food-safety techniques - The U.S. Department of Agriculture has collaborated with JWT New York and the Ad Council to develop Food Safe Families, an outdoor advertising initiative that will highlight safe food preparation and handling techniques, as well as foodborne-disease risks. The campaign, which aims to fight food poisoning over the Fourth of July weekend, in addition to out-of-home announcements, will also have an integrated social media program and television, print, radio and online advertising in English and Spanish. MediaPost Communications/MediaDailyNews

06/28/12 - General Mills is sweet on 35 new yogurt products- General Mills is trying to catch up to rivals in the yogurt category with the launch of 35 products this year. The marketing blitz is expected to include television ads as well as coupons and trial promotions. It will also expand distribution of its Mountain High brand and command U.S. sales of Yoplait's Liberté Méditerranée. Some analysts, however, say the company may be too late to the Greek yogurt table. MediaPost Communications/Marketing Daily

06/27/12 - Ford to look far and wide for Fusion-themed stories - Ford is going beyond the "influencer" in its social media campaign for the 2013 Fusion by loaning the vehicle to 1,000 drivers, then mining their hopefully enthusiastic reaction. A Facebook video starring Ryan Seacrest explains the "Random Acts of Fusion" campaign's crowdsourced puzzle. Ford Manager of Brand Content and Alliances Crystal Worthem says, "Consumers will have to work together to unlock the story." MediaPost Communications/Marketing Daily (6/26)

06/27/12 - Holiday Inn, Express consolidate creative at WPP Group- WPP Group will now be handling global creative for InterContinental Hotel Group's Holiday Inn and Holiday Inn Express brands. The move leaves behind McCann Erickson, N.Y., which had won the business in 2009. Nielsen estimates the two chains' ad business last year amounted to $33.6 million. Adweek (6/26)

06/27/12 - Brut campaign celebrates manliness - New 15-second ads for Brut depict men who become their true, masculine selves after putting on the aftershave. One ad in the campaign, appearing on male-targeted networks and websites, shows a man being nagged by a woman, who becomes pregnant after he applies Brut, as do the dog and goldfish. MediaPost Communications/Marketing Daily (6/26)

06/27/12 - Retail takes a fresh look at fruits and vegetables - Fresh food is becoming big business, working its way into retail outlets such as Wal-Mart and Target and carving out larger, redesigned niches in grocery-store chains. Some are using novel in-store marketing techniques -- such as Wegmans' "grilling harvest" parties, replete with games for children. Adweek (6/26)

06/27/12 - Mountain Dew engages mobile users with video campaign - Mountain Dew once again taps video as the key element in its latest mobile campaign. The ads will run in the iPhone application and invite users, after they watch the 30-second video, to click to view more Dew content on YouTube. Mobile Marketer (6/27)

06/26/12 - GEICO spent nearly $1 billion on advertising in 2011 - GEICO's nearly $1 billion in ad spending across all media in 2011 put it at the top of the property and casualty insurance category for the year, accounting for one out of every six dollars spent in the sector. According to figures from SNL Financial, GEICO's ad spend also leads its field as a percentage of its personal premium at 6.5%. MediaPost Communications (6/26)

06/26/12 - TV ads begin for Nestle Crunch Girl Scout bars - A television ad campaign for Nestle Crunch Girl Scout bars shows a Girl Scout in uniform telling a man setting up a grocery store display to "stand back" as customers stampede. "The fact that the bars are only available for a limited time meant we had to drive awareness very quickly," said Nestle marketing manager Cherry Joh of the campaign, which runs through August. The bars will be sold through September. Advertising Age (tiered subscription model) (6/25)

06/26/12 - Union Pacific celebrates 150th birthday with print ads - Union Pacific is marking its 150th anniversary with ads that reference the signing of the Pacific Railway Act. Print ads use romantic photography and copy such as, "In 1862, President Lincoln said start. He never said stop." Nebraska agency Bailey Lauerman got the assignment. Union Pacific spent about $10 million advertising last year, according to Kantar Media. The New York Times (tiered subscription model) (6/25)

06/25/12 - Little Caesars launches its first national campaign in 15 years - Fourth-place pizza chain Little Caesars is bringing back the "Pizza! Pizza!" tagline and the accompanying animated character in its first national ad campaign in 15 years. "We're in every state, and it was time to tie media together," said Ed Gleich, senior VP of global marketing. Advertising Age (tiered subscription model) (6/25)

06/25/12 - Study: Geico had top advertising spending among carriers in 2011 - Geico's spending on advertising totaled about $994 million last year, the highest among auto insurers in the U.S., according to an SNL Financial study. The amount was 22% greater than ad spending by State Farm, the second-highest spender, the study found. Geico's budget for advertising was equal to 6.5% of total premiums written last year, according to SNL. Reuters (6/22)